Campaign Manager
Our Company
FirstPour is the world’s leading wine social media agency. We are uniquely positioned to understand the inner workings of the wine market.
We represent some of the world’s leading wine brands, regional bodies and distributors; managing social media accounts, wine influencer campaigns and DTC strategies.
Our mission is to generate excitement and curiosity about wine brands through digital storytelling, virtual events and targeted outreach strategies.
The Role
Campaign Manager (Full Time/Remote Working)
We’re looking for a highly organised and analytical, digital marketing specialist to join the FirstPour team.
This position is core to the business and will involve collaborating with the wider FirstPour departments (Editorial, Paid Media, Sales, Influencers and Outreach) to deliver effective campaigns, as well as working directly with clients to better understand their needs and execute our contracts.
In this job, no day will be the same; it’s a position that’s full of new challenges and opportunities for professional development.
Duties
• Work with the sales team and their clients to plan campaigns and oversee their implementation and delivery.
• Collaborate with departments (Editorial, Paid Media, Outreach, Sales) to ensure the smooth running of campaigns and fulfilment of contracts.
• Oversee and manage Influencer Campaigns (including working with Freelance Marketing Support when needed for larger campaigns), to include but not limited to: sourcing, negotiating with and managing influencers; collaborating with other departments for briefs; managing wine delivery and logistics; and sourcing/purchasing relevant influencer gifts etc.
• Monitor and analyse the performance of campaigns in order to guide current and future strategies.
• Create and oversee reporting for projects and campaigns.
• Assist in creating, recommending and implementing marketing campaigns as services for FirstPour.
• To support Director in putting together a marketing strategy for a future DTC Wine Brand.
What Success Looks Like
• Effective management and execution of campaigns achieving KPIs
• Ensure deadlines are met and budgets managed effectively
• Timely reporting on all campaigns and retainers
• Weekly updates with company Director and sales leads
• Strong relationships with FirstPour team, clients and stakeholders (including influencers)
Core traits for the role
Self starter and independent worker
Effective problem solver
Goal-driven
Skilled at managing budgets and resources
Requirements
WSET 2+ or equivalent qualification/experience
Fluent in English (native level)
2-3 years’ experience in marketing
Able to think strategically and deliver project goals
Demonstrable experience of working well in multi-disciplined/cross-functional teams
Good interpersonal skills and ability to build close-knit relationships with outside agencies and internal colleagues
Strong leadership and influencing skills
Post-graduate professional marketing qualification (e.g. CIM)
Experience of social media, email marketing and DTC marketing and sales
Experience of working with databases and managing campaigns using Google Sheets/Excel
Experience using market research
Strong analytical, administrative and organisation skills and great attention to detail
Digital skills; Meta Business Suite, Hootsuite, Google Analytics and advanced Excel
Demonstrable initiative and enthusiasm, and the ability to multi-task
Ability to work under pressure and to tight deadlines
Pay
Negotiable
How to apply
Send a copy of your CV and an introduction to you and why you would be a great candidate for this role to team@firstpour.co.uk with the subject “Senior Marketing Executive”