A Leaping Good Success Story

Frog’s Leap Winery, Napa Valley

Want to know how we increased Frog’s Leap’s online holiday sales by 35% using digital ads? Read on.

Photo: Emma Kruch/Emma K Creative

The Mission

To significantly increase online direct to consumer (DTC) revenue and profits during the 2024 US holiday period.

Getting Creative

During a competitive sales period, standing out is not just important – it’s essential. Frog’s Leap needed a creative, results-driven approach to paid media that leveraged powerful storytelling, strategic audience targeting, and high-impact media.

To guarantee successful results, we implemented a performance-focused digital marketing campaign tailored for Meta and Google Ads throughout November and December 2024.

We created precision-targeted ads with compelling copywriting paired with arresting visuals and data-driven paid media management. These ads were continually optimised in real time for maximum conversions and return on ad spend.

The Results

With our targeted and optimised multichannel approach, Frog’s Leap’s online sales rose by 16% in November and 35% in December totalling an increase of 6,804 bottles sold online during the two months.

• Reduced cost per purchase by 56%

• Meta ROAS improvement by 243%

• Google Ads ROAS: 9.23

• 16% year-on-year growth in November

• 35% year-on-year growth in December

• Increased bottle sales by 6,804 units

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Photo: Emma Kruch/Emma K Creative