CWI UAE | Taste California - July & August 2021

Campaign Overview: California Wines UAE teamed up with The Tasting Class to create “Taste California” – an exciting series of taste-along digital masterclasses. Up and coming Wine Ambassadors were asked to inform and encourage their followers to purchase the Californian wines and join in on the digital masterclasses.


Posts: 27
Stories: 22
Total Engagement: 7,092
Impressions: 59,027

Reach: 1,488,895

Additional Reach:

The campaign was promoted in two local e-newsletters. This gave the Taste California campaign a further 39,600 in reach.

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