Wine Influencer Coordinator
Our Company
FirstPour is the world’s leading wine social media agency. We are uniquely positioned to understand the inner workings of the wine market.
We represent some of the world’s leading wine brands, regional bodies and distributors; managing social media accounts, wine influencer campaigns and DTC strategies.
Our mission is to generate excitement and curiosity about wine brands through digital storytelling, virtual events and targeted outreach strategies.
The Role
Influencer Coordinator (Part Time/Remote Working)
We’re looking for a highly organised wine minded marketeer to join the FirstPour team.
The position requires someone who is comfortable negotiating and managing budgets, is precise with spreadsheets and multitasking. The successful candidate will understand our client’s needs and recommend influencer talent to create scroll stopping campaigns.
It’s a position that’s full of new challenges and opportunities while rubbing shoulders with leading digital wine communicators worldwide.
Responsibilities
• Oversee and run Influencer Campaigns, to include but not limited to: sourcing, negotiating with and managing influencers; collaborating with other departments for briefs; managing wine delivery and logistics; sourcing/purchasing relevant influencer gifts; and detailed reporting etc.
• Work with the sales team to plan campaigns that manage client expectations and reach KPIs.
• Monitor and analyse the performance of influencers in order to guide current and future strategies.
• Create and oversee reporting for influencer projects and campaigns.
What Success Looks Like
• Effective management and execution of campaigns achieving KPIs
• Ensure deadlines are met and budgets managed effectively
• Timely reporting
• Regular updates with company Director and sales leads
• Strong relationships with FirstPour team, clients and stakeholders (including influencers)
Core traits for the role
Self starter and independent worker
Effective problem solver
Goal-driven
Skilled at managing budgets and resources
Requirements
WSET 2+ or equivalent qualification/experience
Fluent in English (native level)
1+ years’ experience in wine social media marketing
Experience of working with databases and managing campaigns using Google Sheets/Excel
Strong organisation skills and great attention to detail
Digital skills; Advanced Excel and PowerPoint
Pay
Negotiable
How to apply
Send a copy of your CV and an introduction to you and why you would be a great candidate for this role to team@firstpour.co.uk with the subject “Senior Marketing Executive”