The Drinks Business Awards 2022 Social Media Campaign of the Year Winner

We’ve gone and won it! We are ecstatic to announce that FirstPour was awarded The Drinks Business ‘Social Media Campaign of the Year’ for our our Denominación de Origen Cava '360 Degrees of Cava' campaign.

The objectives of this year-long campaign, you ask? To educate wine audiences about Cava, position Cava as a premium sparkling wine, reach diverse wine audiences, stimulate interest in Cava, and promote Cava brands. To achieved this we commissioned 19 world-leading digital wine ambassadors, dubbed ‘CAVAmbassadors’, who were tasked with promoting Cava to wine communities in the UK and US.

A huge thank you to the incredibly talented and creative digital communicators who brought this campaign to life on social media, reaching over 700,000 wine lovers across the UK and US. They are true trailblazers, showing us how impactful social media and influencer marketing is for the drinks industry.

And none of this would have been possible without our brilliant partners, DO Cava, O’Donnell Lane and R&R. Not to mention the woman who brought it all together – our very own Delaille Raubenheimer, the star coordinator of the campaign from start to finish.

Click here if you’d like to see the Cava-tastic campaign that topped all others in 2021!

Interested in learning more about Influencer Marketing? Or want to speak to our team about running a campaign? Contact us at team@firstpour.co.uk