NEWS

Uncorking Success: Wine Paris & Vinexpo Paris 2024

As the premier trade event of the year, Wine Paris Vinexpo Paris (WPVP) 2024 sets the standard for excellence, drawing wine enthusiasts and industry professionals from across the globe. However, this year, Vinexpo Paris aimed to go beyond expectations with #MORE — more to discover, more people to meet, and more ideas to inspire within the vibrant wine community. Achieving this required amplifying its international appeal and solidify its position as a truly global event.

To accomplish this goal, WPVP partnered with FirstPour to created a strategic multichannel and multi-country campaign.

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Learning, Our Work, Social Media Marketing Evgeny Kotelevskiy Learning, Our Work, Social Media Marketing Evgeny Kotelevskiy

The Secret to Selling Wine Online: Landing Pages

A landing page is an integral part of all advertising activities — it’s the follow-up to any promises that you’ve made in your content and it’s where your potential customer will decide whether to say “yes” or simply switch to another tab in their browser. Essentially, this is the crucial step that will turn a visitor into a paying customer. 

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Influencer Marketing, Learning, Our Work Richard Morley Influencer Marketing, Learning, Our Work Richard Morley

Influencer Marketing – To Pay or to Gift? That is the question.

Given the enormous value and success rate of Influencer Marketing, comes as no surprise that more and more brands, large and small, are integrating this approach into their marketing strategy. But next comes the question of how to compensate these new-found Brand Ambassadors. To Pay or to gift? That is the question…

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Our Work Richard Morley Our Work Richard Morley

Marqués de Riscal: A Travel Through Time

One of Rioja’s founding wineries, Marqués de Riscal, needed an event in London that would present three of their best features to the UK press: world-class old vintages, organic wines and the global launch of their new XR wine.

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