As the premier trade event of the year, Wine Paris Vinexpo Paris (WPVP) 2024 sets the standard for excellence, drawing wine enthusiasts and industry professionals from across the globe. However, this year, Vinexpo Paris aimed to go beyond expectations with #MORE — more to discover, more people to meet, and more ideas to inspire within the vibrant wine community. Achieving this required amplifying its international appeal and solidify its position as a truly global event.

To accomplish this goal, WPVP partnered with FirstPour to created a strategic multichannel and multi-country campaign.

Inspired by the great wines of California and the diverse cuisines from around Europe, the California Wine Institute embarked on a mission to unite the two. California Wine Weeks (CWW) in May-June of 2022, was the perfect opportunity to do so.

Given the enormous value and success rate of Influencer Marketing, comes as no surprise that more and more brands, large and small, are integrating this approach into their marketing strategy. But next comes the question of how to compensate these new-found Brand Ambassadors. To Pay or to gift? That is the question…

In today’s modern, digital world it seems only natural that social media influencers have grown both in following and power. But when it comes to brands using said influencers in their marketing – does it really work?

FirstPour was awarded The Drinks Business ‘Social Media Campaign of the Year’ for our ‘360 Degrees of Cava’ campaign. This campaign to life on social media, reaching over 700,000 wine lovers across the UK and US.

Video content and Instagram Live Events have become an invaluable tool in any brand’s digital marketing strategy. To help you harness the power of IG Live, we’ve compiled a step-by-step guide specialised for wine and drinks brands.

Creating a buzz in competitive wine markets takes originality, courage, and smart collaborations. That’s exactly what we did for California Wine Institute (CWI) in the United Arab Emirates with our ‘Taste California’ campaign.