Given the enormous value and success rate of Influencer Marketing, comes as no surprise that more and more brands, large and small, are integrating this approach into their marketing strategy. But next comes the question of how to compensate these new-found Brand Ambassadors. To Pay or to gift? That is the question…

In today’s modern, digital world it seems only natural that social media influencers have grown both in following and power. But when it comes to brands using said influencers in their marketing – does it really work?