Inspired by the great wines of California and the diverse cuisines from around Europe, the California Wine Institute embarked on a mission to unite the two. California Wine Weeks (CWW) in May-June of 2022, was the perfect opportunity to do so.

Given the enormous value and success rate of Influencer Marketing, comes as no surprise that more and more brands, large and small, are integrating this approach into their marketing strategy. But next comes the question of how to compensate these new-found Brand Ambassadors. To Pay or to gift? That is the question…