As the premier trade event of the year, Wine Paris Vinexpo Paris (WPVP) 2024 sets the standard for excellence, drawing wine enthusiasts and industry professionals from across the globe. However, this year, Vinexpo Paris aimed to go beyond expectations with #MORE — more to discover, more people to meet, and more ideas to inspire within the vibrant wine community. Achieving this required amplifying its international appeal and solidify its position as a truly global event.

To accomplish this goal, WPVP partnered with FirstPour to created a strategic multichannel and multi-country campaign.

Inspired by the great wines of California and the diverse cuisines from around Europe, the California Wine Institute embarked on a mission to unite the two. California Wine Weeks (CWW) in May-June of 2022, was the perfect opportunity to do so.

A landing page is an integral part of all advertising activities — it’s the follow-up to any promises that you’ve made in your content and it’s where your potential customer will decide whether to say “yes” or simply switch to another tab in their browser. Essentially, this is the crucial step that will turn a visitor into a paying customer. 

Creating a buzz in competitive wine markets takes originality, courage, and smart collaborations. That’s exactly what we did for California Wine Institute (CWI) in the United Arab Emirates with our ‘Taste California’ campaign.