Inspired by the great wines of California and the diverse cuisines from around Europe, the California Wine Institute embarked on a mission to unite the two. California Wine Weeks (CWW) in May-June of 2022, was the perfect opportunity to do so.

A landing page is an integral part of all advertising activities — it’s the follow-up to any promises that you’ve made in your content and it’s where your potential customer will decide whether to say “yes” or simply switch to another tab in their browser. Essentially, this is the crucial step that will turn a visitor into a paying customer. 

Given the enormous value and success rate of Influencer Marketing, comes as no surprise that more and more brands, large and small, are integrating this approach into their marketing strategy. But next comes the question of how to compensate these new-found Brand Ambassadors. To Pay or to gift? That is the question…

In today’s modern, digital world it seems only natural that social media influencers have grown both in following and power. But when it comes to brands using said influencers in their marketing – does it really work?