A landing page is an integral part of all advertising activities — it’s the follow-up to any promises that you’ve made in your content and it’s where your potential customer will decide whether to say “yes” or simply switch to another tab in their browser. Essentially, this is the crucial step that will turn a visitor into a paying customer. 

In today’s modern, digital world it seems only natural that social media influencers have grown both in following and power. But when it comes to brands using said influencers in their marketing – does it really work?