California Wines UAE: Taste California Series
The California Wine Institute (CWI) ‘Taste California’ campaign – a fresh take on marketing wine in the United Arab Emirates
Creating a buzz in competitive wine markets takes originality, courage, and smart collaborations. That’s exactly what we did for California Wine Institute (CWI) in the United Arab Emirates with our recent ‘Taste California’ campaign!
We partnered with prominent Dubai-based wine educator, The Tasting Class, to create an interactive IGTV and Facebook video series. The purpose of this campaign was not only to attract and engage new and existing audiences, but also to educate and enlighten about the fresh range of California Wines available within the UAE market.
Bringing a campaign to life via IGTV and Facebook
To bring the ‘Taste California' series to life on IGTV and Facebook, CWI partnered with The Tasting Class founder, Lindsay Trivers, and featured popular UAE wine personalities such as Courtney Brandt from A to Za’atar, David Noakes from Dubai Wino’s, and Enologist founder Sam Denshchik.
From classic Cabernets to summer rosés, our expert presenters brought California wines to life through storytelling, tasting notes and top tips – all in under 5 minutes! Audiences were encouraged to purchase the wines from local retailers and ‘taste along’ each week.
Featured California Wines – all available in the UAE:
Gallo Family Vineyards White Zinfandel
Dark Horse Rosé
Stag’s Leap Wine Cellars ‘Aveta’ Sauvignon Blanc
Antica Napa Valley Chardonnay
Bonterra Organic Pinot Noir
Louis M. Martini Cabernet Sauvignon
Kenwood Vineyards Zinfandel
Comments and interactions on the CWI UAE ‘Taste California’ series:
“Definitely ready to learn and enjoy more California wines! Thank you so much for sharing all these brilliant beverages.” – Courtney Brandt, A to Za’atar.
“Love this totally, looking forward to tasting this gorgeous wine soon!” – IG follower
“Thanks for the interesting info as always… Love the videos guys.” – The Traveling Vineyard
Learn more about the ‘Taste California’ series and get in touch with FirstPour
Watch the complete IGTV video series on CW UAE’s IGTV channel and get in touch with FirstPour for your social media campaign requirements.
